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20 Years of Iconic Brands: British Back Bacon

20 Years of Iconic Brands: British Back Bacon

For anyone who has grown up in the UK, or even anyone who has visited the UK, it seems pretty obvious that the British interpretation of bacon is the only correct version of bacon. Americans seem to think that streaky bacon is the preferred option, when its actually much higher in fat (and thus less meaty) than back bacon. In comparison, the circles of wafer-thin 'bacon' found in the delicatessen-section of the local supermarché are nothing short of a travesty. 

At this time of celebrating our 20th anniversary, here at The Trading Post we have spent much time reminiscing about how far we've come and, indeed, where we've come from. We started in a tiny shop with one van, moved to a small warehouse - where the office literally involved three people sat back-to-back - to our current position in a 1,200m2 purpose-built facility on a commercial estate featuring two separate industrial freezer buildings, a professional kitchen and a buzzing modern office. What has this got to do with bacon? EVERYTHING!

The Trading Post was built on bacon, sausages and baked beans. Whilst we now have thousands of different products, with a range that is ever-changing to suit the requirements of our customers, French supermarkets and large tour operators, bacon, sausages and baked beans have remained constant throughout. Recently, on a trip to a remote part of Corsica, the local barman/shop owner/holder of various roles in the village could not express strongly enough how surprenant the British cooked breakfast is when compared with other options. He had been to London once. He could only have had a couple of full breakfasts. He couldn't be more clear that British bacon was infinitely superior. When you factor in that Corsicans are famous for their pork and charcuterie, this seems even more relevant.

To surmise, British Back Bacon is one of the country's most iconic, important, and internationally-beloved products. As long as there are bacon butties, The Trading Post will be delivering rashers across France and the rest of Europe.

Created On  12 Nov 2026 12:01  -  Permalink
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20 Years of Iconic Brands: Singleton's

20 Years of Iconic Brands: Singleton's

The French love cheese and France is full of great cheeses. These are facts. However, the proliferation of (and stiff competition between) French cheeses has traditionally meant that British (and other international) cheeses can be particularly difficult to find in France. Yet Britain produces some amazing cheeses and The Trading Post have made it their mission to get these onto cheeseboards across the continent.

The Trading Post stock a wide range of fabulous British cheeses from Carron Lodge's Singletons & Co range. We have mild, mature and vintage extra mature cheddar, in addition to a variety of flavoured cheddars (Jalapeno & Garlic, Red Onion, and Oak-Smoked spring to mind). We have wicked Wensleydales, really lovely Red Leicester, mildly joyful Monterey Jack and decidedly gorgeous Double Gloucesters. When constructing your next cheeseboard (or ploughman's lunch) we really have something for every season.

British cheeses have a deep heritage and, as their names suggest, a distinctive regionality that makes them genuinely unique in both character and flavour-profile. The French undoubtedly have some great dairy products but, as I have said too many times to count, you can never have too much cheese.

Check out this page of Singletons & Co cheeses for traditional favourites and exciting flavour variations.

Created On  12 Nov 2026 10:00  -  Permalink
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20 Years of Iconic Brands: Mrs Darlington's

20 Years of Iconic Brands: Mrs Darlington's

People miss all kinds of things about the UK but different types of food are always high on the list. Today we focus on Mrs Darlington's who supply us with all manner of jams, preserves, ketchups, pickles, chutneys, marmalades and curds. Exactly the sort of range you'd find in a farm shop, the gingham-topped jars are an icon of bucolic country Britishness, evoking WI meetings, ploughman's lunches, country pubs and coastal bed & breakfasts.

Whilst Mrs Darlington's started with lemon curd and developed into many well-established British favourites, they also have quite innovative variations of your typical larder fayre. The Trading Post try to stock something for both the traditionalists and the more adventurous. Just try their three-fruit marmalade (spoiler alert: one of the fruits is grapefruit), the rhubarb and ginger jam or some genuinely incomparable mango, chilli & lime ketchup. 

Each jar has a gingham-patterned paper top that makes it stylish as well as tasty. They are excellent gifts, especially when paired with a local cheese and, with Christmas coming up, we know there'll be a few jars appearing in stockings and homemade hampers throughout the land.

There will be one of these traditional countryside treats in every Trading Post prize package this November. Just order any day in November to go into the draw.

Created On  10 Nov 2026 0:01  -  Permalink
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20 Years of Iconic Brands: Robinsons

20 Years of Iconic Brands: Robinsons

Robinsons squash has been part of The Trading Post's range for a long time. French sirop doesn't match a British cordial for flavour and refreshment. Perhaps it's because we have drink fruit squash from an early age and so it gets 'hard-wired' into our experience. Either way, a long glass of Robinsons is always a treat.

When discussing our most iconic products as part of our 20th anniversary celebrations, we often concentrate on the link between The Trading Post and the brand - how we have supplied X number of bottles, or how we put these icons of UK cuisine into supermarkets, bars and households across France (and wider Europe). Today though I just want to talk about how we talk about squash...

If, like me, you regularly have to translate descriptions of British products into French, you will see 'squash' repeatedly mistranslated as 'gourd.' This, however, is not just a quirk of online translation tools (unlike when Google Translate decided 'frozen chicken' was 'poulet La Reine de Neige.' Even British people aren't sure what to call squash. Apparently the difference between squash and cordial is a largely due to the same key factor that demarcates the difference between jam, 'extra jam' and preserve: sugar ratio. However, in common usage, cordial and squash are used practically interchangeably. In some areas of the UK, these words are joined by other terms; dilute, diluting juice (Scottish English) and water juice (Scottish Isles). To confound things further, some people colloquially refer to squash as simply 'juice' which is technically incorrect (as no squash is pure fruit juice) whilst it does seem to acceptable to officially label a squash as "high juice" if it contains a high amount of actual fruit juice (in addition to sugar). Last, but not least (and probably also not last) there are many products which refer to themselves as a 'fruit drink,' although these are often pre-diluted versions of a squash drink.

All of the above makes me want to take Wiley's classic grime track "Wot Do U Call It? and re-record it with lyrics referring to the many disparate terms used in British English to refer to a fruit-flavoured, sugary beverage which requires the addition of water prior to consumption.

What do you call it, squash? (What do you call it?)
What do you call it, squash?
Squash?
What do you call it, cordial?
What do you call it, cordial?
Cordial?
What do you call it, diluting-juice?
What do you call it, diluting-juice?
Diluting-juice?
Tell us what you call it then

So. In conclusion. Robinsons squash/cordial/diluting juice/juice/water juice/sirop/mixer is as iconic to British non-alcoholic beverages as Wiley is to British grime music. I'm not sure how/why we came to this final statement, but here we are.

Oh, and there will be a bottle of Robinsons 'squash' in every Trading Post winner's hamper this November. That, at least, makes sense.

Created On  9 Nov 2026 0:01  -  Permalink
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20 Years of Iconic Brands: Warburtons

20 Years of Iconic Brands: Warburtons

The Trading Post may not have George Clooney, Olivia Colman, Samuel L. Jackson or Rboerto De Niro on their payroll, but they do have their favourite British bread and bakery items in their warehouse. Despite France being lauded worldwide for its boulangeries and pain, for many people nothing beats a proper loaf of sliced bread. And don't get me started on the general necessity of buttered crumpets...

Nothing completes a sausage sandwich or bacon butty quite like a couple of slices of Warburtons bread and practically nothing can compare with the thuxurious (thick & luxurious) pleasure of a hot, buttered, just-toasted slice of Toastie bread. Whilst Warburtons are now undoubtedly Britain's biggest bread brand, this has not always been the case and many people from outside the North-West of England will only have discovered them after their rapid expansion in the 1990s. Nowadays they are EVERYWHERE including supermarkets, shops, hotels, pubs and cafes throughout France, thanks to The Trading Post.

Warburton's position as one of Britain's favourite brands has most recently seen them team up with massive hollywood stars to advertise some of their most popular products. In addition to the actors noted above, Morgan Freeman, Sylvester Stallone and The Muppets have also appeared to promote the bakery. In turn, this has led to all kinds of posts, youtube videos and 'advertorial' pieces in the national press, such as The Telegraph's "Why Do Hollywood Stars Keep Advertising Warburtons?"*

The Trading Post are very happy to have tonnes of Warburtons bread, crumpets and muffins ready to deliver throughout France and, as part of our 20th birthday celebrations, we'll be sneaking some Warburtons goodies into every hamper given away every day in November.



*I could've saved The Telegraph lots of trouble. The answer is probably money. Warburtons are probably paying them money. Journalism over.

Created On  8 Nov 2026 0:01  -  Permalink
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20 Years of Iconic Brands: Walkers Crisps

20 Years of Iconic Brands: Walkers Crisps

Two crisps, one Ready Salted, the other Roast Chicken, are strolling down the road, minding their own business. A car pulls up, the driver leans out and asks them if they want a lift. "No" says Ready Salted, "we're Walkers." 

Walkers are probably the most famous British crisp brand. At once inextricably linked with both Leicester and Gary Lineker. However, despite an almost innate knowledge of the company and its many (current and defunct) flavours,  there are a few things about this great British snack brand that still confuses me. Questions such as why Walkers Salt & Vinegar sold in green packs (and their Cheese & Onion blue) despite the tacit understanding amongst all other crisp manufacturers that the opposite is correct. What came first, Walkers or Lay's (which looks a lot like Walkers and is found worldwide)? Also, what on earth is "Hot Honey?"*

Like Heinz Baked Beans (discussed here), rationing during World War Two was instrumental in the establishment of Walkers as a British icon; Henry James Walker was a butcher who was forced to seek other income streams due to the severe rationing of meat, with Walkers & Sons orienting themselves towards the newly popular production of potato crisps in 1948. However, Lay's actually pre-date them (1932). Despite both companies falling under the same corporate umbrella, Walkers has maintained an entirely British feel, with classic flavours representing British tastes (Cheese & Onion, Worcester Sauce, Tomato Ketchup, Pickled Onion & Salt & Vinegar) and new, often limited-edition versions, representing ever more niche public preferences (Marmite, Grilled Cheese Toastie, Sweet Chilli, Chip Shops Curry, Builder's Breakfast & Branston Pickle have all come and gone).

As regards the blue/green Salt & Vinegar/Cheese & Onion disparity. That's just the way Walkers have always done it. They believe that Cheese & Onion is best represented by the colour blue and have resisted any peer- or customer-pressure to change their minds. They may well be right...

The Trading Post are obviously including a few packs of Walkers in every 20th Anniversary prize hamper in November. That definitely is correct.


Created On  7 Nov 2026 0:01  -  Permalink
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